Prestigious Award Viewed as Industry Seal of Approval
CAPE TOWN, South Africa, January 18, 2018 – Leatt Corporation (OTCQB: LEAT), a developer and marketer of protective equipment and ancillary products for sports, especially extreme high-velocity sports, announced today that its Leatt DBX 2.0 Helmet and 3.5 Neck Brace have each won a 2018 Design & Innovation Award.
The Design & Innovation Award (“DIA”) is both a seal of approval and the benchmark achievement for the bike industry’s highest-performing products awarded by a select committee of international journalists, professional test riders, and industry experts who invest more than 6,000 hours of their time to partake in the DIA process. The DIA process involves the decisive testing of nominated products in the real world, assessing them in their entirety and reaching considered verdicts. The DIA committee awarded this special honor to the company’s DBX 2.0 Helmet and to its new lightweight, affordable 3.5 neck brace, introduced as part of the trail-specific gear in the company’s 2018 Bicycle Line.
Leatt CEO, Sean Macdonald commented, “We view the selection of Leatt’s gear for Design & Innovation Awards as a clear validation of our technologically-advanced products that address the unique high-performance and safety requirements of cyclists. We believe that this award demonstrates that our approach to research, development and testing not only delivers new and innovative protective equipment products that meet the design and safety needs of high-velocity sports participants, but are also recognized by the industry as best-in-class.”
“Today’s athletes demand the best, and again and again, Leatt is proving its ability to develop and launch what we believe to be the most advanced and safest gear for high-velocity sports,” added Mr. Macdonald. “We expect that awards like this and the feedback from our loyal customer base will continue to help us expand our sales and increase market share.”
DBX 2.0 Helmet
The DBX 2.0 Helmet was recognized by the DIA committee for its high level of comfort and for being an outstanding value for the price. The helmet is equipped with 360º Turbine Technology that helps reduce the risk of head impact at concussion level by up to 30% and rotational acceleration to the head and brain by up to 40%. It is well-ventilated, lightweight and equipped with a breakaway visor. The Leatt DBX 2.0 is highly comfortable and is an admirable option for safety-conscious mountain bikers, bringing Leatt’s DH-proven safety technology to bikers at an attractive price point.
For additional information about the award, please visit http://design-innovation-award.com/winner/leatt-dbx-2-0-helmet/.
DBX 3.5 Neck Brace
The DBX 3.5 Neck Brace was recognized by the DIA committee for its light weight and affordability. The brace, which is the latest model in the company’s range features a combination of in-molded EPS construction with a polyamide core, similar to the composition of high-performance bicycle helmets. The device was recently recognized with two prestigious awards at the annual Eurobike and Interbike international bicycle industry trade events. The Interbike International Bicycle Exposition is the largest bicycle industry trade event in North America and its awards are aimed at recognizing excellence and innovation in product, retail and advocacy. Eurobike is the world’s leading trade fair for international bike industry exhibitors to present their products and services.
For additional information about the award, please visit http://design-innovation-award.com/winner/leatt-dbx-3-5-neck-brace/.
About Leatt Corporation:
Leatt Corporation develops personal protective equipment and ancillary products for all forms of sports, especially extreme motor sports. The Leatt-Brace® is an award-winning neck brace system considered the gold standard for neck protection for anyone wearing a crash helmet as a form of protection. It was designed for participants in extreme sports or riding motorcycles, bicycles, mountain bicycles, all-terrain vehicles, snowmobiles and other vehicles. For more information, visit: www.leatt-corp.com.
This press release may contain forward-looking statements regarding Leatt Corporation (the “Company”) within the meaning of the “safe harbor” provisions of the Private Securities Litigation Reform Act of 1995. All statements, other than statements of historical fact included herein are “forward-looking statements”, including statements regarding: the significance of the DIA awards to the Company’s results of operation; the financial outlook of the Company; the general ability of the Company to achieve its commercial objectives, including the Company’s ability to expand its sales and increase market share; the business strategy, plans and objectives of the Company and its subsidiaries; and any other statements of non-historical information. These forward-looking statements are often identified by the use of forward-looking terminology such as “believes,” “expects,” “anticipates,” “seeks,” “should,” “could,” “intends,” or “projects” or similar expressions, and involve known and unknown risks and uncertainties. These statements are based upon the Company’s current expectations and speak only as of the date hereof. Any indication of the merits of a claim does not necessarily mean the claim will prevail at trial or otherwise. Financial performance in one period does not necessarily mean continued or better performance in the future. The Company’s actual results in any endeavor may differ materially and adversely from those expressed in any forward-looking statements as a result of various factors and uncertainties, which factors or uncertainties may be beyond our ability to foresee or control. Other risk factors include the status of the Company’s common stock as a “penny stock” and those listed in other reports posted on The OTC Markets Group, Inc.
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