CAPE TOWN, South Africa (July 15, 2013) – Leatt Corporation (OTCQB: LEAT), a global developer, marketer and distributor of personal protective equipment for all forms of sports, including motor sports, and whose products include the flagship Leatt-Brace®, a neck brace system designed to help prevent potentially devastating injuries to the cervical spine (neck) for helmeted sports, announced today the launch of the new Leatt Fusion Vest 2.0 Junior for children. The Leatt Fusion Vest 2.0 Junior combines the industry acclaimed Leatt-Brace® neck brace with chest, flank and back protection for complete upper body protection.
The Leatt Fusion Vest 2.0 Junior is designed for youth BMX, mountain bike, ATV and motorcycle riders. Its launch follows on the heels of the Company’s recent launch of the Leatt Chest Protector Pro Junior for children and it combines the CE certified Leatt-Brace® neck brace, with chest, back, shoulders and flank protection. We expect the Leatt Fusion Vest 2.0 Junior will also be CE Level 1 certified against impact protection for the chest and back.
Dr. Chris Leatt, Leatt Chairman and head of Research and Development said, “This is another first for Leatt and another key step in implementing our strategy to expand our product offerings into new market segments. Young motorcycle, bike and ATV riders are very susceptible to chest, flank, back and neck injuries. We believe that the Leatt Fusion Vest 2.0 Junior will finally provide them with a single, upper body and neck protection device that will help decrease serious injuries from impacts.”
Sean Macdonald, Leatt CEO said, “Every parent with a child who participates in extreme sports, including fast downhill sports of any kind, has a deep-seated fear that their child might sustain life-altering injuries in a bad spill. We believe that the pioneering protective design of the Leatt Fusion Vest 2.0 Junior will help to protect children and assuage these fears. When parents buy the Leatt Fusion Vest 2.0 Junior this gift-giving season, they will be giving their children the gift of increased safety.”
The Leatt Fusion Vest 2.0 Junior will be shipped by early autumn and will be in most stores in time for Black Friday and the Christmas shopping season. The vest will be available in several colors, in two highly adjustable sizes, fitting children from approximately 3½ to 5 feet tall, and will retail for $249.
About Leatt Corporation
Leatt Corporation develops personal protective equipment and ancillary products for all forms of sports, especially extreme motor sports. The Leatt-Brace® is an award-winning neck brace system considered the gold standard for neck protection for anyone wearing a crash helmet as a form of protection. It was designed for participants in extreme sports or riding motorcycles, bicycles, mountain bicycles, all-terrain vehicles, snowmobiles and other vehicles. For more information, visit: https://www.leatt-corp.com. | http://www.leatt.com.
This press release may contain forward-looking statements regarding Leatt Corporation (the “Company”) within the meaning of the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995. All statements, other than statements of historical fact included herein are "forward-looking statements" including statements regarding: the significance of the Company’s launch of the Leatt Fusion Vest 2.0 Junior and the likelihood that it will help decrease serious injuries from impacts; the general ability of the Company to achieve its commercial objectives, including the ability of the Company to continue expanding its product offerings into new market segments; the business strategy, plans and objectives of the Company and its subsidiaries; and any other statements of non-historical information. These forward-looking statements are often identified by the use of forward-looking terminology such as "believes," "expects," "anticipates," "seeks," “should,” “could,” "intends," or "projects" or similar expressions, involve known and unknown risks and uncertainties. Although the Company believes that the expectations reflected in these forward-looking statements are reasonable, they do involve assumptions, risks and uncertainties, and these expectations may prove to be incorrect. Investors should not place undue reliance on these forward-looking statements, which speak only as of the date of this press release. The Company’s actual results could differ materially from those anticipated in these forward-looking statements as a result of a variety of factors, including those discussed in the Company’s periodic reports that are filed with the Securities and Exchange Commission and available on its website (http://www.sec.gov). All forward-looking statements attributable to the Company or persons acting on its behalf are expressly qualified in their entirety by these factors. Other than as required under the securities laws, the Company does not assume a duty to update these forward-looking statements.
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