Sean Macdonald, a director since 2010. Mr. Macdonald CA(SA) is the current Chief Executive Officer and President of the Company as well as handling the duties of Chief Financial Officer since 2009. Mr. Macdonald is a graduate of the University of Cape Town where he completed his Bachelor of Commerce degree with a double major in Finance and Information Systems. He then completed a Post Graduate Diploma in Accounting before commencing his 3 years of articles at KPMG in Cape Town. Mr. Macdonald passed Part 1 and Part 2 of the external board exam on his first attempt in order to qualify as a registered Chartered Accountant in South Africa. Prior to joining the Company, Mr. Macdonald was the Chief Financial Officer of the largest bicycle retailer in South Africa. He held this post for 5 years and was responsible for operational, financial and strategic leadership of the business including the implementation of a franchise model in order to grow the business.