Bastian Dietz Joins Leatt Global Bicycle Marketing Strategy
Dietz, a biking enthusiast and sports marketing specialist, joined the Leatt marketing team on July 1, 2016.
CAPE TOWN, South Africa (July 14, 2016) – Leatt Corporation (OTCQB: LEAT), a global developer, marketer and distributor of personal protective equipment for all forms of sports, including extreme motorsports, and whose products include the flagship Leatt-Brace®, has engaged Bastian Dietz, to manage its bicycle marketing.
Based in Munich, Germany, Dietz, an avid biker, has ten years’ experience in the management of global brand and product launches in the cycling market, both on the B2B and B2C level, in 35 markets worldwide. Dietz has also served as a freelance marketing consultant and international communications manager for cycling brands including Giro, Wahoo, Recon and Marin.
“We welcome Bastian to the Leatt family,” says Leatt CEO, Sean Macdonald. “We are continually focusing on the development of the Leatt brand to support our growing range of product categories and we expect that Bastian’s years of experience in sports marketing and communication, along with his tremendous passion for everything BIKE, will strengthen our family and foster our continued growth in the bicycle market.”
“I am pleased to join the Leatt family,” says Dietz. “Leatt is a pioneer in the protective gear industry and has become a synonym for neck braces with the most advanced, lab-proven technology and construction. Leatt has put the same passion and commitment into the development of its range of bicycle products, with additional product categories not only for gravity riders, but for mountain cyclists in general. I am looking forward to assisting this awesome brand to increase market awareness and product sales.”
About Leatt Corporation
Leatt Corporation develops personal protective equipment and ancillary products for all forms of sports, especially extreme motor sports. The Leatt-Brace® is an award-winning neck brace system considered the gold standard for neck protection for anyone wearing a crash helmet as a form of protection. It was designed for participants in extreme sports or riding motorcycles, bicycles, mountain bicycles, all-terrain vehicles, snowmobiles and other vehicles. For more information, visit: www.leatt-corp.com | www.leatt.com.
This press release may contain forward-looking statements regarding Leatt Corporation (the “Company”) within the meaning of the “safe harbor” provisions of the Private Securities Litigation Reform Act of 1995. All statements, other than statements of historical fact included herein are “forward-looking statements” including statements regarding: the significance of Bastian Dietz’ engagement by the Company and his ability to increase market awareness and product sales for the Company’s bicycle products; the general ability of the Company to achieve its commercial objectives, including its efforts to continue development of the Leatt brand; the business strategy, plans and objectives of the Company and its subsidiaries; and any other statements of non-historical information. These forward-looking statements are often identified by the use of forward-looking terminology such as “believes,” “expects,” “anticipates,” “seeks,” “should,” “could,” “intends,” or “projects” or similar expressions, and involve known and unknown risks and uncertainties. These statements are based upon the Company’s current expectations and speak only as of the date hereof. Any indication of the merits of a claim does not necessarily mean the claim will prevail at trial or otherwise. Financial performance in one period does not necessarily mean continued or better performance in the future. The Company’s actual results in any endeavor may differ materially and adversely from those expressed in any forward-looking statements as a result of various factors and uncertainties, which factors or uncertainties may be beyond our ability to foresee or control. Other risk factors include the status of the Company’s common stock as a “penny stock” and those listed in other reports posted on The OTC Markets Group, Inc.
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